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BeginnerMeasure Performance Success
This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a c
Michael Onyeka Ezeadichie
BeginnerDigital Marketing & E-commerce Strategy
Digital Marketing & E-commerce Strategy
Michael Onyeka Ezeadichie
BeginnerThe Customer Journey & the Marketing Funnel
If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.
Michael Onyeka EzeadichieAmazing Marketplace
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Featured Instructors
Amaka Rachel Mordi
AMAKA RACHAEL MORDI also known as Coach AMARAK is a global youth leader and leadership coach to the nations regarded as a passionate and relentless advocate for 'Leadership for Everyone' who is committed to using her coat-of-many-colors gifts to inspire others to be all that they should be in pursuit of a better world. AMAKA is a Certified Business Manager, Public Relations Expert, Leadership Trainer and Life Coach, with portfolios across industries such as education, energy, food and agriculture, arts and entertainment, information technology, philanthropy, etc. AMAKA is the convener of several human capital developmental initiatives via which she has trained/mentored 5000+ individuals in 80+ countries across 6 continents. AMAKA believes that the world has only one major problem: the lack of positive and transformational leadership. This call to leadership is a great responsibility we must each assume. AMAKA is the author two best-selling books. UNRAVEL THE LEADER IN YOU: Practical Steps to Getting Started in Leadership is her first published work that addresses the leadership void with lots of testimonials that validate the principles shared. The COGITATIONS OF AMARAK VOLUME ONE is a collection of short poetic pieces that project strong leadership mindsets such as purpose, courage, teamwork, gratitude, resilience and focus. If Coach AMARAK teaches you leadership across any facet of life, you are hooked for life. On Haelsoft, she will be teaching People Leadership and Leadership Coaching."
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Kenneth Obunadike
Kenneth Obunadike is a Graduate Research Assistant and doctoral student in Management at Mississippi State University, College of Business. With a strong academic background in Accounting and a Master’s degree in Risk Management, Kenneth brings over a decade of professional and research experience, particularly supporting top management teams across Africa. His research interests focus on family business management, organizational behavior, human resources, and entrepreneurship. As a Graduate Research and Teaching Assistant, he supports faculty in conducting academic research, assists in teaching undergraduate courses, grading, and mentoring students. Kenneth is passionate about contributing to academic knowledge and is actively engaged in research, teaching, and service. He is committed to making meaningful contributions to the field of management, especially in areas that bridge theory and practice in entrepreneurial and family business contexts.
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Linda Ochugbua
Linda Ochugbua is a seasoned marketing, branding, and digital sales professional with over 17 years of experience in media, communications, and business development. She currently serves as the Digital Sales Manager at BusinessDay Media, where she leads digital revenue growth, client engagement strategies, and innovative advertising solutions within Nigeria’s evolving digital economy. She holds a Master’s degree in Management from the University of Surrey and a Bachelor’s degree in Business Management. Over the years, Linda has built a strong reputation in digital marketing, branding, and strategic communications, successfully managing high-value sales portfolios and leading teams across digital platforms and media operations. Linda is also a recognized industry speaker and communications strategist, having participated in major conferences and professional events focused on innovation, branding, media, and digital transformation. Her contributions to Nigeria’s digital ecosystem have earned her several recognitions, including being named among the “50 Most Valuable Personalities in Nigeria’s Digital Economy” and one of the “Top 10 Exceptional Professionals in Branding and Communications” at the TIBA Conference 2025.
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Yemi Coker
Yemi Coker is an accomplished Organizational Development professional, facilitator, and corporate trainer with over nine years of industry experience in training, leadership development, and business transformation. She holds a Master’s degree in International Business and Management from the University of Bedfordshire, United Kingdom, and is a certified Project Management Professional (PMP). She is highly skilled in designing and facilitating interactive workshops focused on Project Management, Sales & Marketing, Leadership Development, and Strategic Planning. Over the years, Yemi has worked with corporate organizations and professionals across industries including Oil & Gas, Healthcare, IT, Media, Telecommunications, Construction, and Manufacturing, helping teams improve performance, productivity, and organizational growth. Known for her engaging facilitation style and strategic thinking, Yemi is passionate about helping individuals and organizations achieve meaningful transformation through training, coaching, and professional development.
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Jerry Ugonnaya
Meet Jerry Ugonnaya, a seasoned Visual Communication Designer with expertise in Branding, creative communication and design, Visual Identity Design, Product Design, and Advertising. With a passion for harnessing design to drive business growth, Jerry has dedicated his career to helping start-ups and businesses thrive. As the Head of Branding and Creative Communications at Haelsoft, Jerry has established himself as a creative force, delivering impactful designs for various industries, including Fintech, e-commerce, education, and corporate sectors. His extensive experience and innovative approach have made him a go-to expert for businesses seeking to elevate their brand presence.
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Adeoye Wilson
Adeoye Wilson is a seasoned Startup & Growth Strategy Expert, business leader, and digital transformation specialist with over 9 years of experience driving innovation across Africa’s evolving digital economy. With a strong foundation in digital marketing, cloud computing, and product development, Adeoye has contributed to the growth and transformation of leading organizations including Airtel, UBA, the African Development Bank, and Mitsubishi Motors Nigeria. His work sits at the intersection of strategy, technology, and execution—helping businesses scale efficiently and sustainably. Currently serving as Head of Business and Director at Hybrid, Adeoye brings deep expertise in building scalable systems, leading high-impact projects, and developing growth frameworks for startups and enterprise organizations alike. His academic and professional journey reflects a commitment to excellence, holding a postgraduate degree in Cloud Computing from The University of Texas at Austin, an MBA from the London School of Economics, alongside globally recognized certifications in Agile Project Management, Content Strategy, and Entrepreneurship. Adeoye’s journey into digital innovation began with Haelsoft, where he gained foundational skills that shaped his strategic thinking and career direction. Today, he returns as an Instructor at Haelsoft EdTech, passionate about equipping the next generation of entrepreneurs, innovators, and digital professionals with the clarity, tools, and mindset required to build scalable businesses. His mission is simple: To help individuals turn ideas into impactful, scalable ventures and navigate growth with confidence, structure, and strategic insight.
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Christopher Iwundu
Christopher Iwundu is a dynamic Content Strategist with a proven track record of crafting compelling narratives that drive brand engagement and audience growth. With expertise spanning content planning, editorial strategy, SEO-driven content, and multi-platform storytelling, Christopher helps businesses transform their digital presence through strategic content that converts and retains audiences. His approach blends creativity with data-driven insights to build content ecosystems that deliver measurable results. Christopher has worked with brands across media, technology, and consumer industries — developing content frameworks that align audience needs with business objectives. At Haelsoft, Christopher brings his passion for authentic storytelling to help professionals master the art and science of content strategy, equipping them with practical frameworks to plan, create, and scale content that achieves real business goals.
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Stephanie Nelson
Stephanie Nelson is a results-driven Business Development Specialist with deep expertise in building strategic partnerships, driving revenue growth, and expanding market reach for organizations across diverse industries. Known for her sharp analytical thinking and exceptional relationship-building skills, she has successfully negotiated high-value deals and crafted go-to-market strategies that position businesses for sustainable growth. Stephanie brings a wealth of experience in B2B sales, market research, competitive analysis, and client acquisition, making her a sought-after expert in business growth and development. She has worked with startups and enterprise organizations alike, helping them identify new revenue streams, enter new markets, and forge partnerships that create long-term value. On Haelsoft, she is committed to equipping aspiring business professionals and entrepreneurs with the strategic tools and mindset needed to identify opportunities, build lasting partnerships, and grow thriving businesses.
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Chike Ozulumba
Chike Ozulumba is a seasoned Backend Engineer with extensive experience designing and building robust, scalable server-side systems that power modern web and mobile applications. Specializing in API development, database architecture, cloud infrastructure, and system optimization, Chike has contributed to engineering teams across fintech, e-commerce, and SaaS environments. His hands-on expertise spans technologies including Python, Django, Node.js, PostgreSQL, Redis, and cloud platforms such as AWS. Chike is passionate about writing clean, efficient code and building systems that are both reliable and maintainable at scale. He has a strong track record of reducing system latency, improving database performance, and architecting microservices that can grow with business demands. At Haelsoft, he brings his engineering knowledge to help aspiring developers and tech professionals master the fundamentals and advanced concepts of backend development — from writing their first API to deploying production-ready systems.
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Opeyemi Oluleye
Opeyemi Oluleye is an accomplished Brand and Communication Specialist with a strong passion for helping individuals and organizations tell their stories with clarity, impact, and authenticity. With expertise in brand positioning, corporate communications, public relations, and visual identity, Opeyemi has worked with startups, SMEs, and established brands to craft compelling brand narratives that resonate with target audiences and build lasting loyalty. His strategic approach to brand development combines creative direction with market insight, ensuring that every communication touchpoint reinforces a cohesive brand identity. Opeyemi has led brand refresh campaigns, managed media relations, and developed communication strategies that have meaningfully elevated the visibility and reputation of the organizations he has served. At Haelsoft, Opeyemi empowers professionals to build powerful personal and corporate brands that stand out in competitive markets — combining strategic thinking with practical communication skills that make an impact.
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Michael Ezeadichie
Michael Ezeadichie is a high-impact Digital Marketing Specialist and Data Scientist who bridges the gap between creative marketing strategy and data-driven intelligence. With extensive experience in performance marketing, customer analytics, machine learning, and digital campaign management, Michael has helped businesses maximize ROI through precision targeting, behavioral insights, and data-backed growth strategies. His multidisciplinary expertise covers SEO/SEM, social media marketing, predictive analytics, A/B testing, and business intelligence — giving him a unique edge in delivering campaigns that are both creative and analytically optimized. Michael has worked with brands across retail, financial services, and technology sectors, deploying data science techniques to uncover customer patterns and translate them into actionable marketing strategies. At Haelsoft, Michael is passionate about training the next generation of digital marketers and data professionals who can leverage data as a competitive advantage — turning numbers into narratives and insights into growth.
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Kenneth Akan
Kenneth Akan is a consummate business leader with expertise in technology sales and revenue growth, and the producer of two leading technology shows on television. As an international event host for multinationals as well as public and private sector organizations, Kenn combines deep industry expertise with magnetic charisma, engaging diverse audiences and inspiring the next generation of innovators. He holds degrees from Covenant University, Nigeria and Madras University, India, with executive education in Strategy and Planning from Lagos Business School. Kenneth further advanced his global business acumen by earning a double MBA from Rome Business School and Valencia International University, Spain.
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Bradford University UK
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