The Customer Journey & the Marketing Funnel

About This Course

If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach. 00:00 Welcome 01:14 How digital marketing and e-commerce create value 09:33 The marketing funnel 14:50 The top of the funnel: Awareness and consideration 19:22 Measuring success at the top of the funnel 24:20 The bottom of the funnel: Conversion and loyalty The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.